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Sara Springborn

Senior Manager, Marketing

Sara Springborn

What I Do: I work with the other wonderful members of the marketing team to sell our products across all Taunton sites – most notably, subscription and digital membership. Most of my role is focused on external channels, using data to drive decisions on how to best market Taunton’s products. A lot of my focus is around search, social and onsite marketing, both organically as well as from a paid marketing perspective.

Interesting Fact About Me: When I was in kindergarten, I read over 70 books in one summer to win a contest at my library. I won … a t-shirt.

What I’m Passionate About: When it comes to work, I’m deeply passionate about using a combination of data and creativity to drive ingenuity and results across Taunton’s portfolio. Personally, I’m very passionate about animals, particularly rescue dogs.

What I Like About Working for Taunton: Taunton truly has been one of my favorite places that I have worked for. I love being challenged in my role by being given the opportunity to think outside of the box and test new ideas (via having a great environment to feel open to continuously present new ideas and have the support to test them). Every single member of team marketing is incredible, and I feel so lucky to be able to work with them every day!

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