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Rob Yagid

Chief Content Officer

Rob Yagid

What I Do: I’m responsible for overseeing all content and digital experience across Taunton’s portfolio of brands. Working collaboratively with stakeholders across the company, I focus on accelerating new and existing product development to capture audience engagement and market opportunity.

Interesting Fact About Me: My first piece of writing to have ever been published was in Backcountry Magazine when I was 18 years old. I’ve always held a deep reverence for wild places, try to get outdoors with my family whenever I can, and remain as active as possible in conservation work.

What I’m Passionate About: I’m driven by the opportunity to build brands and organizations that enrich people’s lives through experience and empowerment. I really believe that as creators, marketers, developers and brand builders we have the very real ability to impart positive social and environmental influence within our existing and emerging communities.

What I Like About Working for Taunton: I have a real personal interest and appreciation for Taunton’s core categories, particularly building, woodworking, and gardening, but at the end of the day it’s the people and the values we uphold as a company that have inspired me to work here for much of my career.

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