For immediate release
September 15, 2020
The Taunton Press announced today that Danielle Sherry is taking over the editorial leadership of the Fine Gardening franchise, as executive editor. Former editor Steve Aiken will be stepping into the newly created role of editor at large, where he will continue to inspire the Fine Gardening audience with his knowledge, wit, and honesty about his experiences in his own garden.
Danielle has been with the company since 2007, beginning as assistant editor for Fine Gardening. She is a graduate of the University of Connecticut and has worked throughout the gardening world for more than 25 years, running nurseries, garden centers, and even a few farms. She has lectured extensively throughout the United States, and as an Accredited Nursery Professional, she enjoys sharing her horticultural successes and failures with anyone who loves plants as much as she does. In her new role as executive editor, Danielle will build on the momentum of Fine Gardening’s new membership experience while continuing to provide the franchise’s passionate gardeners with design inspiration and technical education in a fun, accessible way. “I’m a proud, self-proclaimed plant nerd and have been lucky enough to work for a magazine that feeds that passion every day for 13 years,” says Danielle. “I hope to expand the reach of Fine Gardening, bringing the trustworthy, inspiring content synonymous with the brand to a wider audience through exciting new print and digital initiatives.”
She is adept at finding creative ways to connect readers and members with a broad array of gardening experts in print, online, and via the Let’s Argue About Plants podcast. “Danielle’s many accomplishments over the years as a staff editor have given her solid footing as she climbs into the top spot,” says group editorial director Tom McKenna. “I’m looking forward to seeing her vision for the franchise come to life as she begins planning the next successful chapters of Fine Gardening.”
Steve Aitken also begins a new phase in his career at Fine Gardening. He began at The Taunton Press in 2001 and climbed the editorial ranks over time, eventually being named editor in 2009. Steve is a passionate gardener and top-notch editor and wordsmith. He has been a featured speaker at several national gardening events over the years, including the Northwest Flower Show and the Boston Flower and Garden Show. His regular column in the magazine is a delight for all who struggle daily to achieve perfection in their efforts. We look forward to his continued contributions to the Fine Gardening brand in new and exciting ways.
“Fine Gardening is experiencing one of the most explosive growth periods in over three decades of publishing,” says Taunton CEO Renee Jordan. “The COVID-19 pandemic boosted an interest in gardening as people, locked down at home, turned to pursuits that bring a sense of connection and purpose. This is something Danielle and Steve know well—what draws gardeners to the soil, and how to inspire and inform them for a lifelong pursuit of creative expression through a connection to nature.”
ABOUT FINE GARDENING
For more than 30 years, Fine Gardening has been a trusted source of useful information designed with one goal in mind: to make enthusiastic gardeners better at the craft they love. We provide our audience a direct connection to the expertise of the greatest horticulturists, plantspeople, and landscape designers in North America. These experts, and the content they provide, make Fine Gardening a beautiful and inspirational resource, filled with advice you can use and techniques you can trust.