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Threads eLetter


Threads magazine

Puyallup 2004: Sewing & Stitchery Expo

Threads editors share highlights of the Expo, which celebrated its 20th anniversary this year

by Carol Fresia and Judith Neukam

Each year as winter is drawing to a close, the Threads staff (or a subset of it) makes its annual pilgrimage to the Sewing & Stitchery Expo. We always have a busy, tiring show season in the fall, but by the time February rolls around, we’re ready for a big, glorious sewing expo to get us inspired for our next round of magazine issues…and personal sewing, of course. This year’s anniversary Expo was just the place to view the latest in fabrics, patterns, and notions for garment sewing, quilting, home décor, and craft sewing; to enjoy style shows; and to take classes in everything from recycling T-shirts to sewing as a business to couture techniques. The 30,000-plus attendees this year did all of the above, and more. For more information on next year’s Expo, visit www.sewexpo.com.

Threads sponsors roundtable discussions
For the first time, Threads held roundtable discussions with three groups of subscribers, who met with us to talk about what they like in our magazine, and what they’d like to see in the future. In addition to providing us with extremely helpful, thoughtful information on what our readers are looking for, these discussions also gave us the opportunity to find out what our readers are like as sewers and as people. We enjoyed meeting 30 women of various ages and sewing experience, all of whom are passionate about fiber arts. Their enthusiasm for sewing, their creativity (displayed in some very handsome outfits), and their curiosity about what goes into making a sewing magazine confirmed for us how strongly invested in Threads many of our readers are. We’d like to thank all of the participants who joined us in Puyallup for their insights.

Oops…we shopped too much
Let’s be up front about this: Both of us had to rig up extra luggage (cardboard cartons—functional if not glamorous) to carry our fabric purchases home. The offerings at the Expo just happened to be irresistible, and we know that we weren’t the only ones to yield to temptation. Vendors’ booths were busy and crowded, and visitors were grateful for the big red Threads shopping bags we distributed at our booth. The photos show a few of the many products and booths that caught our attention as we wandered the show floors.

Niu Imports Batik Butik
Francie Niu had a remarkable collection of gorgeous, subtle vintage kimono fabrics, in prints, woven textures, and shibori, as well as indigo-dyed fabrics by the yard. (Niu Imports, PO Box 428, Laie, HI 96762 ; 808-293-9819)
 
Lee Mackenzie and Barb Alexander brought rolls and rolls of brilliantly colored rayons from Bali, printed with their exclusive Batik Butik designs (www.batikbutik.com). These fabrics are perfect for Barb and Lee's Bali Collection patterns, examples of which they show here.


DK Designs L'Orna
Fabulous rayon embroidery floss is what gives Brazilian embroidery its color and shiny texture. Order or find out more by contacting DK Designs, 6643 Melqua Rd., Roseburg, OR 97470; 541-440-9571.
 
The L'Orna Decorative Touch Wand applies Austrian crystals with a single touch. The crystals bond permanently to fabric, and can even be washed. You can add just the right amount of sparkle to any garment. (You can order the L'Orna and crystals at www.bullarddesigns.com.)


Wooly Thread Sara Elizabeth
Hard-to-find 100-percent wool felt in a wide range of colors was available at the Wooly Thread booth (www.woolythread.com); it’s ideal for craft projects and embellishment. Jan Reed, the proprietor, also sells wool flannel and blanketing, and a variety of products that make caring for these fabrics a breeze.
 
Asian-inspired continuous line quilting designs by Sara Hochhauser (www.sara-elizabeth.com) are suitable for quilts, garments, and home decorating, and can be used for hand- or machine-quilting. Each set includes borders, fills, and stand-alone motifs, and comes with instructions and ideas for use.


New patterns from independent designers
Puyallup is one of the few places where the work of many independent designers can be seen under a single roof (or the Fairgrounds’ three roofs, to be more precise). It’s always exciting to see the latest in boutique designs, but even more inspiring are the sample garments the designers have on display. If you’ve ever been dubious about how a pattern will look once it’s sewn, this is your chance to see the real garments, in a variety of beautiful fabrics; in some cases, you can even try on the clothes to determine the best size for you. For some of our favorites, see The latest in independent patterns.

Style shows attract fashion-savvy sewers
For those who wanted an eyeful of fashion while sitting down, there were several daily style shows. Bobbi Bullard, Linda Lee and Lois Ericson, Lyla Messinger, Pati Palmer, Martha Pullen, Eileen Roche, and The Valley 4-H Club sent dozens of gorgeous ensembles down the runway -- no matter what your taste or personal style, there was something for everyone in these shows.

To celebrate the Expo’s 20th anniversary, Joanne Ross, program chair, and her staff arranged to have “Fantasy,” this year’s Bernina Fashion Show, presented in its entirety at a special gala on Friday evening at a Tacoma theater. This stunning exhibition of world-class art-to-wear never fails to amaze and inspire the audience.

Final breakdown…
…of the Threads booth, not the Threads staff. After four long, busy days, we were pretty ready to head for home when the Expo ended on Sunday evening. But first, like all the vendors, we needed to pack up our belongings. Ever wondered how many magazine staff members it takes to knock down a booth? Believe it or not, this can be done by a single person, but it’s faster and more fun with several.

Preparing to dismantle
Nancy Clark, Judith Neukam, and Angie Termini prepare to dismantle the illustrated booth panels.


Packing #1 Packing #2
Down come the picture panels, leaving just the structural skeleton,...


Packing #3
...which collapses like an umbrella...


Packing #4 Packing #5
...into a surprisingly small bundle of metal rods.
 
Angie Termini packs the display grid into its travel case. There’s a place for everything -- if you can find it!


Judith Neukam and Carol Fresia are Threads editors.

Photos: Judy Neukam and Carol Fresia

Threads magazine
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