FOR IMMEDIATE RELEASE
TAUNTON PRESS ACHIEVES EXCEPTIONAL SUCCESS AT RETAIL IN 2010
Revenue Grows Companywide Across Magazine Newsstand Products
NEWTOWN, CT February 14, 2011... Coming out of what was at best an uncertain year for most magazines, retail sales for the Taunton Press magazine division, reported through the first three quarters of 2010, were the highest in the company's 35 year history. Strong growth, especially at large national outlets, propelled Taunton to achieve the #16 ranking among all magazine publishing companies in total U.S. newsstand retail revenue, eclipsing several other major publishers such as Martha Stewart Living Omnimedia, Bonnier, and Hoffman Media, according to Magnet Information Systems data. One of only 4 of the top 20 publishers in the industry to post overall gains in the reporting period, Taunton led all companies with an 11.8% revenue increase.
"We have a long track record of newsstand vitality, but we are particularly pleased to see continued, double-digit growth even as industry-wide sales are contracting substantially. The retail newsstand environment, where you compete head-to-head with other titles for the customer's single-copy purchase, is and always will be a primary indicator of reader engagement and customer satisfaction," said Paul Spring, SVP Chief Content Officer of The Taunton Press, publishers of Fine Cooking, Fine Woodworking, Fine Homebuilding, Fine Gardening, and Threads." Always putting the reader and their interests first—which results in high-value content with unimpeachable authenticity and authority—helps distinguish our brands from the hundreds of others out there."
Taunton Press has long maintained a consistent path of circulation excellence and is recognized throughout the industry for circulation practices and performance that are exemplary. Taunton magazine's cover pricing (and subscription rates) are among the highest in the industry and lead the categories they compete in. According to Steve Giannetti, Senior Vice President, Advertising, "Taunton's brands serve our readers well, based on the vibrant demand for our product; serve our advertisers well by keeping rate base promises and by showing consistency and growth; and keep our businesses thriving by requiring readers (and not just advertisers) to share in the financial support of the magazines."
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For more information contact:
John Baroody 203-304-3891 (or) 917-822-8058 pr@taunton.com
About The Taunton Press
The Taunton Press www.taunton.com has been a trusted source of valuable information and inspiration on the house and home, including home building and design, gardening, woodworking, fiber arts and cooking since 1975. Millions of professionals and consumers purchase Taunton's books, magazines, DVDs, and use its Web sites to improve their skills and expand their horizons. Taunton Press is a privately held multi-media publishing company headquartered in Newtown, Connecticut.
