R-value
Created as a way to sell insulation, R-value is a measure of resistance to heat flow. The higher the number, the greater the insulating value.
Because doubling the R-value cuts heat loss in half, adding R-1 to R-1 will make a big difference; but adding R-1 to R-30 will reduce heat loss by only about 3%.
A good installation technique is the key to getting a good R-value. For instance, R-19 insulation installed incorrectly probably will perform at a level of R-13.