Depending on the grape and the winemaking method, the color of a rosé varies from pale to vivid.
Don't let that pink hue fool you: rosé is for grownups, and serious wine drinkers love it. It isn't candylike, it doesn't taste remotely like bubble gum, it's a great partner for food—and come summertime, pink is what you want to drink.
With a low to medium alcohol level, wonderfully perfumy nose, bright acidity, and refreshing blast of red berry flavors, rosé wines are charming. (I normally stay away from wine words that don't evoke flavor or texture, but with rosés, "charming" definitely applies). When you're drinking, that mouthwatering zing of acidity brings you back for another sip, and when you're eating, it sets you up for another bite of food that captures the magic of what eating and drinking is all about.